AI Use Case

Customise media library catalogue images to drive user click through

Based on customer's media interests and viewing history, automate the creation of the media image (e.g. from a movie) that is most likely to drive click-through to the media product - although the technique has wider uses in optimising the purchase funnel in ecommerce.

Function

Marketing

Product Marketing

Benefits

Revenue - Higher response rates,Revenue - Customer engagement

Case Studies

Netflix~Netflix improves core metrics by customising the product images displayed to users with machine learning,Yelp~Yelp optimises visual interaction with users on its web page using deep learning to auto identify cover pictures as well as classify photos from the millions of pictures uploaded by users

Industry

Consumer Goods And Services

Media And Publishing

Data Sets

Images,Structured / Semi-structured

AI Technologies

Machine Learning (ML),ML Task - Prediction - Binary Classification,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Annotation,Model Architecture - Convolutional Neural Network (CNN),ML Task - Prediction - Regression,ML Task - Action Selection - Reinforcement Learning ,Traditional AI

Potential Vendors