AI Use Case
Customise media library catalogue images to drive user click through
Based on customer's media interests and viewing history, automate the creation of the media image (e.g. from a movie) that is most likely to drive click-through to the media product - although the technique has wider uses in optimising the purchase funnel in ecommerce.
Function
Marketing
Product Marketing
Benefits
Revenue - Higher response rates,Revenue - Customer engagement
Case Studies
Netflix~Netflix improves core metrics by customising the product images displayed to users with machine learning,Yelp~Yelp optimises visual interaction with users on its web page using deep learning to auto identify cover pictures as well as classify photos from the millions of pictures uploaded by users
Potential Vendors
Industry
Consumer Goods And Services
Media And Publishing
Data Sets
Images,Structured / Semi-structured
AI Technologies
Machine Learning (ML),ML Task - Prediction - Binary Classification,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Annotation,Model Architecture - Convolutional Neural Network (CNN),ML Task - Prediction - Regression,ML Task - Action Selection - Reinforcement Learning ,Traditional AI