AI Use Case
Deliver marketing optimised for contextual setting
Context helps with marketing. So emotional states triggered by relevant content will impact on marketing effectiveness - so football on TV attracts specific product categories for example. What should go where can be micro-optimised using AI.
Creative And Brand
Revenue - Higher response rates,Cost - Improved advertising efficiency
Pandora~Pandora plans to predict artist success rates and identify effective marketing strategies using machine learning,NBCUniversal~NBCUniversal pilots machine learning to analyse ad placement during its shows with a 64% jump in message memorability,Norwegian Air Shuttle ASA~Norwegian increases public awareness of new new non-stop routes by 94% with the use of AI
Structured / Semi-structured,Text,Audio,Video,Images
Product Type - Vision - Face Emotion,Product Type - Vision - Face Detection,Machine Learning (ML),Model Architecture - Convolutional Neural Network (CNN)