AI Use Case
Evaluate and optimise packaging and placement
Brand and category management analysis determines optimal pricing, packaging, placement, and promotional variables of individual brands and products within brands to drive overall brand and category revenues, profitability, and market share.
Function
Marketing
Product Marketing
Benefits
Revenue - Customer engagement
Case Studies
Netflix~Netflix optimises image selection for video merchandising using computer vision to segment video into frames with key elements,Coca-Cola~Coca-Cola achieves 6 percent additional revenue with 15 percent fewer restocking trips by identifying the right product and placement using intelligent vending machines
Potential Vendors
Hivery
Industry
Data Sets
Images,Structured / Semi-structured
AI Technologies
Product Type - Vision ,Product Type - Vision - Face Identification,ML Task - Prediction - Annotation,Model Architecture - Deep Neural Networks,Model Architecture - Convolutional Neural Network (CNN),Model Architecture - Artificial Neural Network (ANN),Product Type - Vision - Face Detection,Product Type - Vision - Object detection,ML Task - Grouping - Clustering,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Binary Classification