AI Use Case

Evaluate and optimise packaging and placement

Brand and category management analysis determines optimal pricing, packaging, placement, and promotional variables of individual brands and products within brands to drive overall brand and category revenues, profitability, and market share.

Function

Marketing

Product Marketing

Benefits

Revenue - Customer engagement

Case Studies

Netflix~Netflix optimises image selection for video merchandising using computer vision to segment video into frames with key elements,Coca-Cola~Coca-Cola achieves 6 percent additional revenue with 15 percent fewer restocking trips by identifying the right product and placement using intelligent vending machines

Industry

Data Sets

Images,Structured / Semi-structured

AI Technologies

Product Type - Vision ,Product Type - Vision - Face Identification,ML Task - Prediction - Annotation,Model Architecture - Deep Neural Networks,Model Architecture - Convolutional Neural Network (CNN),Model Architecture - Artificial Neural Network (ANN),Product Type - Vision - Face Detection,Product Type - Vision - Object detection,ML Task - Grouping - Clustering,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Binary Classification

Potential Vendors

Hivery