AI Use Case

Identify and model customer segments

Find better segmentation modelling to allow for more appropriate customer management (e.g. offers, marketing techniques, life-time value management). Identify "tribes"

Function

Marketing

Customer Management

Benefits

Revenue - Better targeting,Revenue - New customer discovery

Case Studies

"Shiseido~Shiseido, a Japanese cosmetics company, builds more complete and queryable customer profiles and segmentation using AI and natural language processing",del Coronado~Hotel del Coronado adjusts pricing to achieve full capacity by predicting seasonal demand accurately,First Book~First Book increases repeat sales by 331% and revenue by 35% by targeting customers who are more likely to do repeat business using machine learning,Watchfinder~Watchfinder increases average order value by 13% with targeted re-marketing campaign using Google Analytics,"Cosabella~Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm's deep learning",Caesars Entertainment~Caesars Entertainment improves promotional targeting having increased customer individual spend tracking from 58 to 85 percent with loyalty programs and machine learning,Caesars Entertainment~Caesars Entertainment offers customers on the casino floor real-time incentives to bet more by identifying their behaviour and emotions through machine vision ,"Caesars Entertainment~Caesar Entertainment drives revenue by optimising floor layouts, pricing and even restaurant menus to better match customer segments",Sears~Sears exceeded the target customer numbers in 50% less time by better segmenting customers to improve loyalty programme and marketing campaign effectiveness with machine learning

Industry

Data Sets

Structured / Semi-structured

AI Technologies

Machine Learning (ML),Model - Unsupervised Learning,Model - Supervised Learning

Potential Vendors

Salesforce,Equals3,Duetto,Arjuna Solutions,Google,Adgorithms