AI Use Case
Identify high value B2B leads through analysing internal and external data
Identify high-value B2B leads by analysing internal and external data. Internal data will include CRM and sales channel data. External data might include press releases, 3rd party information sources and social media.
Revenue - New customer discovery,Revenue - Better targeting
Zendesk~Zendesk implements MarianaIQ to identify and better target audiences for Facebook marketing campaigns
Consultancy And Business Services
Structured / Semi-structured,Text
Machine Learning (ML),ML Task - Prediction - Regression,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Binary Classification