AI Use Case

Identify high value B2B leads through analysing internal and external data

Identify high-value B2B leads by analysing internal and external data. Internal data will include CRM and sales channel data. External data might include press releases, 3rd party information sources and social media.

Function

Sales

Sales Management

Benefits

Revenue - New customer discovery,Revenue - Better targeting

Case Studies

Zendesk~Zendesk implements MarianaIQ to identify and better target audiences for Facebook marketing campaigns

Potential Vendors

MarianaIQ

Industry

Professional Services

Consultancy And Business Services

Data Sets

Structured / Semi-structured,Text

AI Technologies

Machine Learning (ML),ML Task - Prediction - Regression,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Binary Classification