AI Use Case

Optimise targeted, location-specific, real-time mobile customer experience

Delivery of personalised, individual messaging based on individual customer’s real time and historic behaviour.

Function

Marketing

Digital Marketing

Benefits

Revenue - Customer experience

Case Studies

Premier Resort~Premier Resort manages its indoor wireless location services using machine learning ,TGI Friday's~TGI Friday's increases happy hour revenue by 70% through ad campaign personalisation based on app users' social media posting,Breeders' Cup~The Breeders' Cup enhances customer experience with an AI-powered horse detection feature and live VR broadcasting

Potential Vendors

Mist Systems,Conversable

Industry

Data Sets

Time series,Structured / Semi-structured

AI Technologies

Machine Learning (ML),ML Task - Action Selection - Reinforcement Learning