AI Use Case
Optimise targeted, location-specific, real-time mobile customer experience
Delivery of personalised, individual messaging based on individual customer’s real time and historic behaviour.
Function
Marketing
Digital Marketing
Benefits
Revenue - Customer experience
Case Studies
Premier Resort~Premier Resort manages its indoor wireless location services using machine learning ,TGI Friday's~TGI Friday's increases happy hour revenue by 70% through ad campaign personalisation based on app users' social media posting,Breeders' Cup~The Breeders' Cup enhances customer experience with an AI-powered horse detection feature and live VR broadcasting
Potential Vendors
Mist Systems,Conversable
Industry
Data Sets
Time series,Structured / Semi-structured
AI Technologies
Machine Learning (ML),ML Task - Action Selection - Reinforcement Learning