AI Use Case

Personalise media content recommendations

Use customer behaviour pattern data to predict and recommend media content that customers will want to consume. This may be further optimised to business imperative - for example what will enhance likelihood of subscription renewal rather than instantaneous gratification.

Function

Marketing

Digital Marketing

Benefits

Revenue - Customer engagement

Case Studies

Netflix~Netflix reduces customer churn by several percentage points using machine learning to provide personalised video recommendations,Google YouTube~Google YouTube recommendation system uses human raters to train AI resulting in potential inappropriate content promotion,Washington Post~Washington Post helps improve click-through rate by 95% on its story recommendations using machine learning,Spotify~Spotify increased service subscribers by 33% through customised music recommendations ,Toutiao~Bytedance ranks web content according to the preference of each user by analysing their behaviour using machine learning ,The Hollywood Reporter~The Hollywood Reporter increases website traffic and customer engagement by personalising auto-play video content using machine learning

Industry

Consumer Goods And Services

Media And Publishing

Data Sets

Structured / Semi-structured,Video

AI Technologies

Potential Vendors

iris