AI Use Case
Personalise search results
Personalise search results for individual's preferences. A key question is who sets these - ideally it is the individual's needs that do so rather than the need to optimise the commercial serving of advertising.
Function
Marketing
Digital Marketing
Benefits
Revenue - Personalisation,Revenue - Customer proposition optimisation (content)
Case Studies
Airbnb~Airbnb increased similar property listing recommendations click-through rates by 21% with machine learning embeddings,Toutiao~Bytedance ranks web content according to the preference of each user by analysing their behaviour using machine learning ,Airbnb~AirBnB achieves gains in bookings using machine learning models to improve property search results,"Trulia~Trulia achieves double-digit increase in consumer engagement through a more personalized, predictive experience using machine vision"
Potential Vendors
Industry
Technology
Internet Services Consumer
Data Sets
Structured / Semi-structured,Text,Images
AI Technologies
ML Task - Grouping - Clustering,Machine Learning (ML),ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Regression