AI Use Case
Predict propensity to support political causes / actors
Modelling populations using wide variety of demographic, polling, socio-economic and online activity data to predict the likelihood that individuals / segments will be receptive to political (or related) messaging. May model appropriate type, mode and style of messaging as well as optimal influencers / messengers,.
Revenue - Better targeting,Cost - Better targeted spend (eg marketing),Revenue - Customer proposition optimisation (content)
Cambridge Analytica~Cambridge Analytica claims to have targeted voters by modelling voter propensity to persuasion through a variety of emotional state approaches
Public And Social Sector
Structured / Semi-structured
ML Task - Prediction - Binary Classification,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Regression,Machine Learning (ML)