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AI Use Case
Suggest customer specific promotions or upgrades or offers
Promos/upgrades/offers are a key part of the travel industry's customer relationship (and capacity utilisation) approach. Optimising these with ML reduces risk of mis-allocated (or mis-aligned) incentives.
Function
Benefits
Revenue - Customer experience,Revenue - Better targeting
Case Studies
Virgin Australia~Virgin Australia cuts down the time it takes to build predictive models by up to 90% while boosting accuracy by up to 15% with machine learning ,Facebook~Facebook is testing a system to recommend products on Marketplace similar to photos of items people are looking for
Potential Vendors
DataRobot
Industry
Consumer Goods And Services
Travel And Leisure
Data Sets
Structured / Semi-structured
AI Technologies
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