AI Use Case

Suggest customer specific promotions or upgrades or offers

Promos/upgrades/offers are a key part of the travel industry's customer relationship (and capacity utilisation) approach. Optimising these with ML reduces risk of mis-allocated (or mis-aligned) incentives.

Function

Benefits

Revenue - Customer experience,Revenue - Better targeting

Case Studies

Virgin Australia~Virgin Australia cuts down the time it takes to build predictive models by up to 90% while boosting accuracy by up to 15% with machine learning ,Facebook~Facebook is testing a system to recommend products on Marketplace similar to photos of items people are looking for

Potential Vendors

DataRobot

Industry

Consumer Goods And Services

Travel And Leisure

Data Sets

Structured / Semi-structured

AI Technologies