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AI Case Study

Domino’s delivers world’s first ever pizza by drone in New Zealand

Domino's pizza delivered used a drone for delivery in New Zealand. The company aims to use this service to deliver pizzas within 10 minutes covering a 10km radius from a store. Although this is only available in one location in New Zealand at the moment, Whangaparaoa, Domino's is looking to expand the project trials to
Australia, Belgium, France, The Netherlands, Japan and Germany.


Consumer Goods And Services

Food Beverage And Drugs

Project Overview

"The drones have a delivery radius of 1.5 km (about one mile) from the Whangaparaoa store, but the company is aiming to expand that to about 10 km (roughly six miles). The drones travel at 30 kmph (18 mph), and the goal is to be able to eventually provide 10-minute deliveries for pizzas sent by drones for that 10 km radius. Right now, the drone-delivery service is only available at this single Domino’s location, but the company said that it plans to make it available at more New Zealand stores in the future.
Domino's said it is looking at opportunities for drone delivery trials in its six other markets – Australia, Belgium, France, The Netherlands, Japan and Germany."

Reported Results

Early stage test; some positive PR


Unmanned aerial vehicles


Supply Chain



Pizza delivery chains are looking in the medium term to reduce costs and improve speed to customer (potentially especially in areas of limited access); in the short term they are looking for good PR



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