AI Case Study
Hotel del Coronado adjusts pricing to achieve full capacity by predicting seasonal demand accurately
Partnering with Duetto, Del Coronado automated daily revenue management functions so as to derive insights from the data. They were able to better segment customers and identify strategies to better predict demand.
Industry
Consumer Goods And Services
Travel And Leisure
Project Overview
"Because the 757-room resort is divided almost into three separate hotels—Beach Village, premium and non-premium rooms—the team recognized an opportunity to look at the hotel’s diverse group of guests differently. Utilizing functionality within GameChanger typically used to manage portfolios of hotels, The Del is now able to easily price rooms and optimize demand separately for each of its offerings."
Reported Results
(2015 vs. 2014)
RevPAR: +12.8%
RevPAR Index: +5.7%
Technology
Function
Marketing
Marketing Research Planning
Background
The iconic del Coronado resort approached Duetto to develop a new Revenue Strategy
Benefits
Data