AI Case Study

Lufthansa launches interactive ads to attract new customers using natural language processing

Lufthansa has collaborated with IBM to leverage Watson in order to lure customers in with an interactive ad. The ad, which is running on weather.com, The Weather Channel app, and across Lufthansa’s digital advertising ecosystem, enables consumers to ask general questions about the airline using natural language. The ad shows photos, offers travel tips and ideas and prompts the public to Lufthansa's flight reservation page.

Industry

Transportation

Airlines

Project Overview

"Lufthansa has teamed up with IBM Watson Advertising to launch an AI-powered ad, a first for the airline industry. The campaign focuses on exploring a world of new possibilities in an effort to get would-be travelers off the couch and into a seat on one of Lufthansa’s planes.

The interactive ads, powered by IBM Watson, let consumers chat in natural language and ask general airline questions about what it’s like to fly Lufthansa. The ads (being ads and all) also try to lure customers into taking a European vacation by showing them photos of Rome, Paris, and Barcelona, as well as offering travel tips and vacation ideas accompanied by a link to a flight reservation page.

Currently the AI-powered ad campaign is running on weather.com, The Weather Channel app, and across Lufthansa’s digital advertising ecosystem.

Reported Results

Results undisclosed

Technology

"The interactive ads, powered by IBM Watson, let consumers chat in natural language and ask general airline questions about what it’s like to fly Lufthansa."

Function

Marketing

Creative And Brand

Background

Benefits

Data