AI Case Study
Monster achieves 20% increase in job applications worldwide with machine learning
Monster, a global online job recruitment company, has leveraged artificial intelligence to enable job seekers to get more personalised results when looking for jobs, by implementing semantic search. It has also developed a 'résumé assessment tool' that provides candidate with feedback on their CV and suggests areas of improvement, using machine learning. The company claims that following these implementations and the launch of their mobile app, they have achieved an increase in applications worldwide by 20%.
Internet Services Consumer
"For the past couple of years, at Monster Canada’s headquarters in Montreal, the company has been preparing for a massive technological change in the recruitment industry. As a result, artificial intelligence and algorithms now allow job seekers to apply for positions with a swipe of a finger.
With 7,900 jobs searched for and 2,900 positions viewed every minute on its worldwide network, Monster looked at where candidates go, how they search, and how social media is involved in the job-seeking process to help engineer its new technology.
When the global online job recruitment company was acquired two years ago by Randstad, a Dutch human resources firm, it signalled the start of a “new path” for the company, Ms. Payne says.
That involved boosting its search algorithms by harnessing semantic search capability, which looks not only at keywords but also at the contextual use of those words to hone in on more suitable openings. The company also utilized AI to build résumé assessment tools to help candidates understand the strength of their applications, as well as launching its smartphone application.
As a result of the new technology and mobile app, the company has seen a 20-per-cent increase in applications worldwide.
Monster’s résumé assessment tool relies on machine learning to give feedback on the content of the résumé.
"As a result of the new technology and mobile app, the company has seen a 20-per-cent increase in applications worldwide."
“The job search is hard,” says Angela Payne, general manager at Monster Canada. “It’s difficult and nobody really loves the process. It can be very lonely, so it’s imperative that organizations like us can help make it as seamless as possible”."
résumés, CVs and keyword searches