AI Case Study

Nautilus aims to engage its customer base with AI-powered training and coaching system

Nautilus has launched its Max Intelligence platform to supplement the Bowflex Max Trainer M6 and M8 cardio machines. Max Intelligence, the artificial intelligence-powered training and coaching system, is available through a subscription that includes intelligent coaching, adaptive workouts, video workouts, fitness assessments and rewards and tracking.

Industry

Consumer Goods And Services

Entertainment And Sports

Project Overview

"Nautilus has launched its Max Intelligence platform, an artificial intelligence-powered training and coaching system, to ride along with its Bowflex Max Trainer M6 and M8 cardio machines.

The Max Intelligent platform is critical to Nautilus, which is looking to engage its customer base, boost health outcomes and develop a recurring revenue stream.

To deliver content and track customer health data Nautilus partnered with Samsung's B2B unit to install a purpose-built Galaxy Tab E in the machines. Nautilus uses Knox Configure to control the updates, content delivery and security on the devices.

Reported Results

Results undisclosed

Technology

Function

Customer Service

Technical And Product Support

Background

"Fitness brands are increasingly launching digital transformation efforts."

Benefits

Data