AI Case Study

The Hollywood Reporter increases website traffic and customer engagement by personalising auto-play video content using machine learning

THR used Iris.tv's platform to personalise auto-play video content for visitors resulting in increased web traffic and customer engagement. Iris.tv is a machine learning platform which automates
video content based on user interaction, behavioral segmentation and audience preference.

Industry

Consumer Goods And Services

Media And Publishing

Project Overview

The Hollywood Reporter-Billboard Media Group's digital media team enhanced the performance of their video content through recommendations and personalization

"IRIS.TV is a cloud-based personalized video programming system that allows publishers and content owners to generate more video views and engage users across all devices. The company's product suite is designed to increase video consumption and simplify operations for web, mobile, and OTT video distribution. The IRIS.TV Video Programming Platform integrates with existing video players using artificial intelligence and adaptive machine learning to automate streaming of personalized content based on audience preferences, user interaction, and behavioral segmentation. IRIS.TV has hundreds of customers across the world that rely on the company's video programming platform to keep their audiences watching. "

Reported Results

Increased customer engagement

Technology

Function

Marketing

Product Marketing

Background

The Hollywood Reporter-Billboard Media Group has consistently innovated with video to build to grow its audience across its industry-leading portfolio of brands.

Benefits

Data