AI Use Case

Automate content generation for written based marketing materials

Automatically generate content for marketing materials

Function

Marketing

Campaign Management

Benefits

Revenue - Better targeting,Revenue - Higher response rates,Revenue - Customer proposition optimisation (content)

Case Studies

"Press Association~Press Association generates 30,000 local news stories a month based on public open datasets and natural language generation",US Open Tennnis~US Open speeds up tennis match highlight availability on its app by 2-10 hours through automating video selection process,20th Century Fox~20th Century Fox and IBM Research reduce movie marketing production time by using machine learning to select scenes for a movie trailer ,Las Vegas Review Journal~Las Vegas Review Journal publishes 372% more video content by automatically creating videos from stories using photographs and other content using machine learning,Alibaba Group~Alibaba Group's LuBan platform automatically designs 400M online advertising banners using image processing and reinforcement learning,Triumvirate Environmental ~Triumvirate Environmental curates 70% of marketing content to resonate better with target audience using natural language processing and machine learning

Industry

Data Sets

Text,Images,Video,Structured / Semi-structured

AI Technologies

Audio - Sentiment Analysis,Product Type - Vision - Object detection,Product Type - Vision - Semantic segmentation,Product Type - Vision - Instance segmentatiuon,Product Type - Vision - Face Emotion

Potential Vendors

Urbs Media,IBM Watson,IBM Research,Wibbitz