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AI Use Case

Determine bookmaking odds for sports and other events

Sports betting is a hugely growing area, where increased data volumes on individual, team performance and market statistics means machine learning can build betting odds for bookmakers - and also for bettors to attempt to game the odds offered. Some areas - reading human emotions mid-game for example - remain harder to access reliably. This creates the opportunity to offer more targeted products (for example: chances of a given player scoring in the next x minutes).



Revenue - Pricing optimisation,Revenue - New product,Revenue - Improve trading decisions (eg market demand estimates)

Case Studies

Stratagem~Stratagem achieves steady returns using deep neural networks to identify betting opportunities on sports fixtures

Potential Vendors


Consumer Goods And Services

Entertainment And Sports

Data Sets

Structured / Semi-structured

AI Technologies

Traditional AI,Product Type - NLP - Text Entity Extraction,Product Type - Natural Language Processing (NLP),Audio - Sentiment Analysis,Product Type - Vision - Object detection,Product Type - Vision - Object tracking,Product - Eye Tracking,ML Task - Prediction - Annotation,ML Task - Prediction - Regression,ML Task - Prediction - Data Translation/Transformation,ML Task - Prediction - Binary Classification

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