AI Use Case
Discover new trends in content consumption patterns
Discover new trends in consumption patterns (e.g., viral content). Increasingly this sort of data-driven approach is driving editorial decisions - potentially to the detriment of risk-taking originality.
Function
Benefits
Data - Data mapping / labelling,Revenue - New customer discovery,Revenue - Better targeting
Case Studies
Yahoo!~Yahoo! researchers investigate optimising click-through rates by predicting optimal news story to feature online,Associated Press~The AP informs its news stories with analysis of Twitter users' engagement with the US president's tweets using machine learning ,Toutiao~Bytedance ranks web content according to the preference of each user by analysing their behaviour using machine learning
Industry
Consumer Goods And Services
Media And Publishing
Data Sets
Structured / Semi-structured,Text,Images,Video,Audio
AI Technologies
Machine Learning (ML),ML Task - Grouping - Clustering
Potential Vendors
Cortico