AI Use Case

Discover new trends in content consumption patterns

Discover new trends in consumption patterns (e.g., viral content). Increasingly this sort of data-driven approach is driving editorial decisions - potentially to the detriment of risk-taking originality.

Function

Benefits

Data - Data mapping / labelling,Revenue - New customer discovery,Revenue - Better targeting

Case Studies

Yahoo!~Yahoo! researchers investigate optimising click-through rates by predicting optimal news story to feature online,Associated Press~The AP informs its news stories with analysis of Twitter users' engagement with the US president's tweets using machine learning ,Toutiao~Bytedance ranks web content according to the preference of each user by analysing their behaviour using machine learning

Industry

Consumer Goods And Services

Media And Publishing

Data Sets

Structured / Semi-structured,Text,Images,Video,Audio

AI Technologies

Machine Learning (ML),ML Task - Grouping - Clustering

Potential Vendors

Cortico