AI Use Case

Enhance business relationship management through generating customer insight and personalised recommendations

Enhance business relationship management through generating customer insight and personalised recommendations (improved information flow to operative through ML analysis / personalisation of product and proposition / recommendation - potential suppliers include Accenture, Squirro)

Function

Marketing

Customer Management

Benefits

Revenue - Sales support (eg information),Revenue - Sales effectiveness improvement,Revenue - Customer engagement

Case Studies

Investec~Investec achieved a 32% return on implementing an automated research platform from Squirro which generates insights from real-time data

Industry

Financial Services

Investment Banking And Investment Services

Data Sets

Structured / Semi-structured

AI Technologies

Machine Learning (ML),ML Task - Grouping - Clustering,Traditional AI

Potential Vendors

Squirro