AI Use Case

Identify and incentivise influencer and net promoter networks

Net Promoter Score is one technique to measure way of measuring the likelihood that individuals will act as advocates for a given brand - and building them up is one critical way to increase sales and reach exponentially through advocacy and referrals - but not all indivuduals have the same newtwork impact. Using AI to help identify, reach and grow these network nodes can help accelerate increasing customer growth via personal connections. Note that paid influencer networks (for example via Instagram) face ongoing challenges proving their relevance and minimising "fake follower" issues - as well as potential brand risk issues.

Function

Marketing

Digital Marketing

Benefits

Revenue - Improved NPS (Net Promoter Score)

Case Studies

Influential~Influential assesses suitability of social media influencers for use in marketing campaigns by analysing social media content using natural language processing

Industry

Data Sets

Structured / Semi-structured,Text

AI Technologies

Machine Learning (ML),ML Task - Action Selection - Reinforcement Learning

Potential Vendors

IBM Watson