AI Use Case

Identify most promising potential customers for campaign to target

Determine the optimum target list who will respond to campaigns.

Function

Marketing

Campaign Management

Benefits

Revenue - Better targeting,Revenue - Higher response rates,Revenue - New customer discovery,Revenue - Sales effectiveness improvement,Cost - Reduce wastage,Cost - Better targeted spend (eg marketing)

Case Studies

Investing Channel~Investing Channel increased campaign content engagement 4x by optimising target audiences with real-time data using Nielsen AI,First Book~First Book increases repeat sales by 331% and revenue by 35% by targeting customers who are more likely to do repeat business using machine learning,"Cosabella~Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm's deep learning"

Industry

Data Sets

Structured / Semi-structured

AI Technologies

Machine Learning (ML)

Potential Vendors

Nielsen AI,Arjuna Solutions,Adgorithms