AI Use Case
Identifying new customer growth segments and opportunities
Identifying new customer growth segments and opportunities - for example those that are underserved by the traditional operating approach. One example might be customers for whom there is limited credit history.
Revenue - Better targeting,Revenue - New customer discovery
"Kreditech~Kreditech determines credit worthiness of thin file customers by analysing the way they use internet, social media data, location data and past behaviour, using machine learning",Watchfinder~Watchfinder increases average order value by 13% with targeted re-marketing campaign using Google Analytics
Structured / Semi-structured