AI Use Case

Identifying new customer growth segments and opportunities

Identifying new customer growth segments and opportunities - for example those that are underserved by the traditional operating approach. One example might be customers for whom there is limited credit history.

Function

Marketing

Customer Management

Benefits

Revenue - Better targeting,Revenue - New customer discovery

Case Studies

"Kreditech~Kreditech determines credit worthiness of thin file customers by analysing the way they use internet, social media data, location data and past behaviour, using machine learning",Watchfinder~Watchfinder increases average order value by 13% with targeted re-marketing campaign using Google Analytics

Industry

Financial Services

Insurance

Data Sets

Structured / Semi-structured

AI Technologies

Potential Vendors

Google