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AI Use Case
Optimise aggregate marketing mix and marketing spend
Optimise aggregate marketing mix and marketing spend, typically focused on digital channels
Function
Marketing
Campaign Management
Benefits
Revenue - Sales effectiveness improvement,Cost - Better targeted spend (eg marketing)
Case Studies
Danske Bank~Danske Bank improved marketing campaign hit rate by 400% by using machine learning to identify preferred means of communication ,Alibaba Group~Alibaba improves online ad performance by 45% using reinforcement learning to optimise real time bidding
Industry
Data Sets
Structured / Semi-structured
AI Technologies
Machine Learning (ML)
Potential Vendors
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