AI Use Case
Optimise campaign channel mix
Determine and optimise the channels to reach customers with certain characteristics.
Revenue - Better targeting,Revenue - Higher response rates,Revenue - Sales effectiveness improvement,Cost - Improved advertising efficiency,Cost - Better targeted spend (eg marketing)
Sears~Sears exceeded the target customer numbers in 50% less time by better segmenting customers to improve loyalty programme and marketing campaign effectiveness with machine learning,Investing Channel~Investing Channel increased campaign content engagement 4x by optimising target audiences with real-time data using Nielsen AI,"Cosabella~Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm's deep learning","Westwing~Westwing, analyzes cross-device integration data using Google analytics in order to market consumers more effectively."
Structured / Semi-structured,Time series
Machine Learning (ML)