AI Use Case
Optimise campaign creative mix
Identify which ad marketing promotions and campaigns are most effective in driving customer traffic, engagement. Use attribution analysis to optimise marketing mix.
Revenue - Higher response rates,Revenue - Sales effectiveness improvement,Revenue - Customer proposition optimisation (content),Cost - Improved advertising efficiency,Cost - Better targeted spend (eg marketing)
Alibaba Group~Alibaba Group's LuBan platform automatically designs 400M online advertising banners using image processing and reinforcement learning,"Cosabella~Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm's deep learning"
Structured / Semi-structured,Audio,Text,Images,Video
Machine Learning (ML)