AI Use Case

Optimise campaign creative mix

Identify which ad marketing promotions and campaigns are most effective in driving customer traffic, engagement. Use attribution analysis to optimise marketing mix.

Function

Marketing

Campaign Management

Benefits

Revenue - Higher response rates,Revenue - Sales effectiveness improvement,Revenue - Customer proposition optimisation (content),Cost - Improved advertising efficiency,Cost - Better targeted spend (eg marketing)

Case Studies

Alibaba Group~Alibaba Group's LuBan platform automatically designs 400M online advertising banners using image processing and reinforcement learning,"Cosabella~Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm's deep learning"

Industry

Data Sets

Structured / Semi-structured,Audio,Text,Images,Video

AI Technologies

Machine Learning (ML)

Potential Vendors

Adgorithms