AI Use Case

Optimise customer acquisition targeting

Measure and better predict the characteristics of target customers for different products and service offerings.

Function

Marketing

Customer Management

Benefits

Revenue - Better targeting,Revenue - Higher response rates

Case Studies

"Namaste Technologies~Namaste Technologies plans to increase average order value, customer retention and conversion rates using machine learning through acquisition of Findify technology",Special Olympics Missouri~Special Olympics Missouri increases new donor retention with AI-enabled data analytics,American Express~American Express increased new online customer acquisition by 40% through machine learning targeted marketing savings significant direct mail costs,Rex Real Estate~Rex Real Estate sells homes using machine learning

Industry

Data Sets

Structured / Semi-structured

AI Technologies

Machine Learning (ML)

Potential Vendors

Findify,blackbaud,Google