AI Use Case
Optimise customer acquisition targeting
Measure and better predict the characteristics of target customers for different products and service offerings.
Function
Marketing
Customer Management
Benefits
Revenue - Better targeting,Revenue - Higher response rates
Case Studies
"Namaste Technologies~Namaste Technologies plans to increase average order value, customer retention and conversion rates using machine learning through acquisition of Findify technology",Special Olympics Missouri~Special Olympics Missouri increases new donor retention with AI-enabled data analytics,American Express~American Express increased new online customer acquisition by 40% through machine learning targeted marketing savings significant direct mail costs,Rex Real Estate~Rex Real Estate sells homes using machine learning
Potential Vendors
Findify,blackbaud,Google
Industry
Data Sets
Structured / Semi-structured
AI Technologies
Machine Learning (ML)