AI Use Case

Personalise loyalty programs and promotional offerings to individual customers

Personalise loyalty programs and promotional offerings to individual customers - typically this will involve balancing availability of time-sensitive supplier capacity (e.g. airline seats) with customer demand and preference profile

Function

Marketing

Customer Management

Benefits

Revenue - Customer engagement,Revenue - Customer proposition optimisation (content),Revenue - Pricing optimisation

Case Studies

Caesars Entertainment~Caesars Entertainment improves promotional targeting having increased customer individual spend tracking from 58 to 85 percent with loyalty programs and machine learning,Caesars Entertainment~Caesars Entertainment offers customers on the casino floor real-time incentives to bet more by identifying their behaviour and emotions through machine vision ,"Caesars Entertainment~Caesar Entertainment drives revenue by optimising floor layouts, pricing and even restaurant menus to better match customer segments",Domino's Pizza~Domino's Pizza uses image recognition to award customer loyalty points based on photos

Industry

Transportation

Airlines

Data Sets

Structured / Semi-structured

AI Technologies

Machine Learning (ML),ML Task - Grouping - Clustering,ML Task - Action Selection - Reinforcement Learning ,ML Task - Prediction - Generation

Potential Vendors