AI Use Case

Predict email response and conversion rates

Predict email open rates and click rates

Function

Marketing

Digital Marketing

Benefits

Revenue - Higher response rates

Case Studies

ShopAtHome~ShopAtHome Increases its marketing material open rate by 23% and click-through rate by 30% with machine learning,Virgin Holidays~Virgin Holidays increased email open rates by 2 percentage points by automating their composition and testing ,Stonewall Kitchen~Stonewall Kitchen improved email open and conversion rates by 10 and 4% respectively through predictive modelling

Potential Vendors

Salesforce,Phrasee,Salesforce

Industry

Data Sets

Text,Structured / Semi-structured

AI Technologies

Machine Learning (ML),ML Task - Prediction - Regression