AI Use Case

Predict individual demographics using facial recognition

Using cameras in, for example, retail sites to categorise potential customer's demographic data - typically sex and age. This potentially raises customer response, ethical and legal issues, unless carefully managed.

Function

Marketing

Customer Management

Benefits

Data - Data mapping / labelling,Revenue - Better targeting

Case Studies

Cadillac Fairview~Cadillac Fairview suspends usage of facial recognition software to predict demographic information of customers in shopping centres

Industry

Financial Services

Banking

Data Sets

Images,Video

AI Technologies

ML Task - Prediction - Annotation,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Binary Classification,ML Task - Prediction - Regression,Product Type - Vision - Face Identification,Product Type - Vision - Face Detection,Machine Learning (ML)

Potential Vendors

Mappedin