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AI Use Case
Predict likelihood of customer reactivation
Determine the likelihood of reactivation and with what techniques.
Function
Marketing
Customer Management
Benefits
Revenue - Better targeting,Revenue - Higher response rates
Case Studies
Paypal~PayPal improves customer churn and retention metrics with machine learning
Potential Vendors
H2O.ai
Industry
Data Sets
Structured / Semi-structured
AI Technologies
Machine Learning (ML),ML Task - Prediction - Binary Classification,ML Task - Prediction - Regression
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