AI Use Case

Retarget advertising

Retargeting customers who have already expressed interest in products or services. Typically the drop-out rate whilst filling in personal details (e.g. payment card information) is high - but these are the most valuable of convertible leads for most online organisations.

Function

Marketing

Digital Marketing

Benefits

Cost - Improved advertising efficiency,Revenue - Higher response rates

Case Studies

Watchfinder~Watchfinder increases average order value by 13% with targeted re-marketing campaign using Google Analytics,Baidu~Baidu improves ad targeting for its online users resulting in increased advertising revenue through deep learning ,Norwegian Air Shuttle ASA~Norwegian increases public awareness of new new non-stop routes by 94% with the use of AI

Industry

Data Sets

Structured / Semi-structured,Time series

AI Technologies

ML Task - Action Selection - Reinforcement Learning

Potential Vendors

Google,LoopMe