AI Use Case

Subvert ad blocking software

In the race between online marketers and people keen to avoid being marketed to neural networks have been deployed to subvert ad blocking software (by, for example, working out which images might avoid being blocked). Ad blocking software has increasingly deep penetration amongst consumers which poses a challenge to online publishers. Subverting ad blockers is unlikely to be the last lap in this particular race.

Function

Marketing

Digital Marketing

Benefits

Revenue - New customer discovery,Cost - Improved advertising efficiency

Case Studies

Eyeo~Eyeo leverages machine learning and object detection to develop ad blocking technology

Potential Vendors

Industry

Consumer Goods And Services

Media And Publishing

Data Sets

Images

AI Technologies

Model Architecture - Deep Neural Networks,Model Architecture - Convolutional Neural Network (CNN),Model Architecture - R-CNN,Algorithm - Generative Adversarial Network (GAN),Machine Learning (ML),ML Task - Prediction - Annotation,ML Task - Prediction - Multi-class Classification,ML Task - Prediction - Binary Classification,Model Architecture - Artificial Neural Network (ANN)