AI Use Case

Track consumer visit to physical location following digital advertising offering

Understanding the link between digital spending and real world reactions by consumers - in this case seeing an online ad and then going in to a store - is one of the holy grails of advertising. Machine learning makes the inherent data scale and connections behind this manageable. However, getting the right partnerships and data capture approach as well as consumer acceptance and data privacy right will be the key to long term commercialisation.

Function

Marketing

Digital Marketing

Benefits

Revenue - New customer discovery,Cost - Improved advertising efficiency

Case Studies

Spotify~Spotify measures effectiveness of digital ads on foot traffic in real world locations with machine learning,Audi~Audi increases dealership visits by 31% following targeted marketing using AI

Industry

Technology

Internet Services Consumer

Data Sets

Time series

AI Technologies

Potential Vendors

Foursquare Enterprise,LoopMe