Technology
AI Use Cases
Automate protection of privacy in mapping data generation processes
Internet Services Consumer
Protecting the privacy of individuals as part of mapping data generation is a growing regulatory and media imperative. Typically vehicles mounted with sensors drive the streets to be mapped capturing images that include faces and number plate data. Automatically obscuring this is a necessity for the huge processing scale at which digital mapping outfits operate.
Generate works of literary fiction
Internet Services Consumer
Machine learning can be use to generate works of fiction - the algorithm will recreate common patterns of wording in a way that implies artistic output. However, the machine does not understand what it has created - and there remains significant scepticism as to the average quality of output. It may be argued that this is a broader issue of what constitutes art.
Track consumer visit to physical location following digital advertising offering
Internet Services Consumer
Understanding the link between digital spending and real world reactions by consumers - in this case seeing an online ad and then going in to a store - is one of the holy grails of advertising. Machine learning makes the inherent data scale and connections behind this manageable. However, getting the right partnerships and data capture approach as well as consumer acceptance and data privacy right will be the key to long term commercialisation.
Match expectations from both sides of a 2-sided online market
Internet Services Consumer
Match expectations from both sides of a 2-sided online market. Typically this goes beyond simple price matching and includes a variety of other variables that may have different levels of weighting to market participants.
Automate testing of web applications and apps as part of continuous development
Software And It Services
Automate testing of web applications and apps as part of continuous development - opportunities include ensuring less downtime and continued business improvement as well as potentially A/B testing at scale
Deliver appropriate information to user at relevant times
Software And It Services
Knowledge management systems can be configured to predict and provide relevant information at an apporpriate moment based on different indicators such as calendar or other contextual information. This has the potential to signifciantly improve user efficiency and effectiveness - and occasioanlly disorientation (although typically such a feature can be disabled in standard software configurations).
Automate software testing as part of pre-launch / update process
Software And It Services
Frequently, currently in parallel with human QA team software is tested pre-launch for potential issues - especially where it might have an impact on other software in the stack. The AI enables a wider variety of relationships to be tested than humans alone can perform, frequently at a far faster rate.