AI case studies from the real-world

Godiva boosts website wide customer conversion rate by 24% by offering personalised recommendations to online visitors using machine learning

Gousto, a British meal kit retailer, grows customer base by 700% by using machine learning to forecast demand and personalise recommendations

Harps Food Stores, increases sales by 5% by optimising decision-making around pricing and promotions using machine learning

Heineken invests in more engaging marketing material with machine vision and machine learning

Mars Inc improves ad performance with computer vision and machine learning

Namaste Technologies plans to increase average order value, customer retention and conversion rates using machine learning through acquisition of Findify technology

TGI Friday's increases happy hour revenue by 70% through ad campaign personalisation based on app users' social media posting

TGI Fridays creates a customised beverage recommendation system on the restaurant's mobile app

The UK Co-op improved website conversation by 11% using an artificial intelligence powered marketing platforms

20th Century Fox and IBM Research reduce movie marketing production time by using machine learning to select scenes for a movie trailer

Bodybuilding.com improves app engagement through personalized narratives about user’s weekly workouts using NLG and machine learning.

Caesar Entertainment drives revenue by optimising floor layouts, pricing and even restaurant menus to better match customer segments

Caesars Entertainment improves email open rates by 12% and click-throughs by 24% by personalising content using deep learning

Caesars Entertainment improves promotional targeting having increased customer individual spend tracking from 58 to 85 percent with loyalty programs and machine learning

Caesars Entertainment offers customers on the casino floor real-time incentives to bet more by identifying their behaviour and emotions through machine vision

Disney researchers identify, track and predict movie audience enjoyment using facial recognition

First Book increases repeat sales by 331% and revenue by 35% by targeting customers who are more likely to do repeat business using machine learning

Google YouTube drives 60% of video clicks through its machine learning recommendation system for users

Investing Channel increased campaign content engagement 4x by optimising target audiences with real-time data using Nielsen AI

NBCUniversal pilots machine learning to analyse ad placement during its shows with a 64% jump in message memorability

Netflix improves core metrics by customising the product images displayed to users with machine learning

Netflix optimises image selection for video merchandising using computer vision to segment video into frames with key elements

Netflix reduces customer churn by several percentage points using machine learning to provide personalised video recommendations

Orlando Magic automatically generates personalised in-app and email messages to each one of their fans, boosting season ticket renewals

PGA Tour aims to enhance television broadcasts of its tournament and automate content creation with AI

Spotify increased service subscribers by 33% through customised music recommendations

Spotify measures effectiveness of digital ads on foot traffic in real world locations with machine learning

The U.S. Open enhances and personalises the customer experience by offering fans content in near real time with IBM Watson.

US Open Tennis used computer vision to analyse social media activity to determine the value generated by each sponsor, placement and network during the 2017 US Open

US Open speeds up tennis match highlight availability on its app by 2-10 hours through automating video selection process