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AI case studies from the real-world

Cigna

Marketing

Cigna to identify at-risk patients from laboratory results and clinical diagnostic data, and offer early treatment options using machine learning

Healthcare

CenturyLink

Marketing

CenturyLink uses email based conversational agents to automatically contact, nurture, qualify and assign hot leads to sales reps with a 2000% ROI

Financial Services

Trulia

Marketing

Trulia achieves double-digit increase in consumer engagement through a more personalized, predictive experience using machine vision

Financial Services

Truss

Marketing

Truss provides tailored commercial real estate listings to users using AI chatbot

Financial Services

Morgan Stanley

Marketing

Morgan Stanley automates composition of reassuring emails for clients when adverse financial events occur

Financial Services

Admiral

Marketing

Admiral automobile insurance planned to offer discounts to drivers based on data in their Facebook profiles but were prevented by Facebook

Financial Services

Aegon

Marketing

Aegon monitors spokespeople, competitors and industry topics using machine learning

Financial Services

Allstate

Marketing

Allstate is offering pay-as-you-drive plans based on measurement and analysis of customer real-time driving behaviour resulting in up to 30% reduction in premiums

Financial Services

Blue Cross Blue Shield

Marketing

Blue Cross Blue Shield predicts individual propensity for opioid abuse with 85% accuracy to modify insurance pricing and support appropriate interventions using machine learning analytics

Financial Services

Kanetix Ltd

Marketing

Kanetix increased auto insurance conversion transaction rates by 13% using a predictive platform to target users

Financial Services

Large European Bank

Marketing

A large european bank identifies issues in post-trade operations by analysing mailboxes with the use of machine learning

Financial Services

American Express

Marketing

American Express increased new online customer acquisition by 40% through machine learning targeted marketing savings significant direct mail costs

Financial Services

Aviva

Marketing

Aviva offers up to 30% discounts on insurance premiums based on actual driving behaviour that is monitored and analysed through machine learning

Financial Services

Branch

Marketing

Branch grants loans to app users based on alternative data including contacts, social media, and call history and machine learning to assess credit risk

Financial Services

Cardlytics

Marketing

Cardlytics drives 15-20% response rates to personalised promotions by machine learning analysis of the purchase history of over 100m consumers

Financial Services

Danske Bank

Marketing

Danske Bank improved marketing campaign hit rate by 400% by using machine learning to identify preferred means of communication

Financial Services

LendUp

Marketing

LendUp has built a machine learning driven platform to encourage debt holders to make payments using personalised reminders, offers and repayment plans

Financial Services

OCBC Bank

Marketing

OCBC Bank improves customer service by using facial recognition to automatically identify premier customers and their banking preferences

Financial Services

WRi

Marketing

Wri undercovers counterfeit stock trading with the use of machine learning

Airbnb

Marketing

AirBnB achieves gains in bookings using machine learning models to improve property search results

Consumer Goods And Services

Airbnb

Marketing

Airbnb increased similar property listing recommendations click-through rates by 21% with machine learning embeddings

Consumer Goods And Services

BookIt

Marketing

BookIt achieves a 20% revenue increase by driving new traffic into the website using machine learning

Consumer Goods And Services

Dorchester Collections

Marketing

Dorchester Collections personalises guest experience with machine learning analytics

Consumer Goods And Services

Hawaii’s State Tourism Authority

Marketing

Hawaii's tourism authority uses emotion recognition to understand customer emotions and personalise travel offers based on their likes and dislikes

Consumer Goods And Services

del Coronado

Marketing

Hotel del Coronado adjusts pricing to achieve full capacity by predicting seasonal demand accurately

Consumer Goods And Services

Virgin Holidays

Marketing

Virgin Holidays increased email open rates by 2 percentage points by automating their composition and testing

Consumer Goods And Services

1-800 Flowers

Marketing

1-800 Flowers deploys chatbots to offer a personalised gift buying experience that will increase customer engagement and sales

Consumer Goods And Services

7-Eleven

Marketing

7-Eleven improved customer marketing and in-store capacity planning in Indonesia and Mexico using machine learning to predict demand variations

Consumer Goods And Services

Adidas

Marketing

Adidas improves online outfit recommendations with the use of machine learning

Consumer Goods And Services

Adidas

Marketing

Adidas learns from its consumers' design creation to better anticipate future demand trends using machine learning

Consumer Goods And Services

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