top of page

Marketing

AI Use Cases

Automate logo creation

Marketing Research Planning

Using scripted data capture to generate company logos for start-ups and similar smaller players. Typically married to support from human graphic designers.

Predict local and regional sales and demand trends

Marketing Research Planning

Predict local or regional sales and demand trends using up to date (with the ambition being real-time) data

Forecast product / service demand levels

Marketing Research Planning

Analyse business indicators to forecast likely demand ranges for products and / or services.

Compose and conduct market research

Marketing Research Planning

Automated generation of market research questions and deployment across digital channels, Capture and visualisation of responses.

Classify visual information from in-store video to collect data on product placement, consumer activity for use in market research

Marketing Research Planning

Classify visual information from in-store video to collect data on product placement, consumer response and activity and other key data points for use in market research

Automate analysis of customer surveys and reviews

Marketing Research Planning

Use Natural Langugage Processing to analyse text fields in surveys and reviews to generate insights in to customer views, responses and sentiment.

Identify next best offer in customer journey to drive desired behaviour

Merchandising

Predict and promote the next appropriate offer for a customer to maximise chance of driving desired behaviour (e.g. sales, click-through, retention offer acceptance etc).

Analyse warranty data to signal quality issues, measure risk and optimise pricing

Merchandising

Customer response to warranties generates a lot of data that can be mined to predict potential specific quality issues and to predict risk across the product portfolio.

Optimise product layout in stores

Merchandising

Product layout in stores can be optimised to improve sales yield, customer satisfaction and operational effectiveness.

Optimise merchandising product mix

Merchandising

Determine the optimum product and service mix for maximising LTV and reducing churn. Determine optimum packaging of products.

Analyse market basket information to optimise cross-selling and upsell

Merchandising

Analysing the basket of products that consumers purchase - typically in one go but also on a broader timeline - provides ample data to enable predictions on potential cross-selling and repeat purchases.

Predict cannibalisation risk to support overall market proposition

Merchandising

Predict cannibalisation risk to support overall market proposition - thus ensuring that product management is better positioned to optimise yield and revenue capture.

Analyse and predict shrinkage

Merchandising

Monitoring and predicting shrinkage enables retailers and consumer product companies to crack down on potential value loss.

Automate inventory management for products

Merchandising

Inventory Management - helping company calculate how many units are required where and when. This is precisely the sort of complex, data-rich, prediction-heavy closed loop where AI can potentially excel if the data tracking is accurate - so long as the unexpected does not intervene.

Evaluate and advise the most appropriate product and supplier to meet consumer need

Product Marketing

Evaluate and advise the most appropriate product and supplier to meet consumer need (e.g. mortgages). This should improve consumer outcomes.

Customise media library catalogue images to drive user click through

Product Marketing

Based on customer's media interests and viewing history, automate the creation of the media image (e.g. from a movie) that is most likely to drive click-through to the media product - although the technique has wider uses in optimising the purchase funnel in ecommerce.

Provide valuations of second hand products eg cars

Product Marketing

Provide valuations of second hand products. Typically this will be based on market prices being applied to individual products offered for sale. Absent specific sample details prices these may be a base for negotiation rather than a fixed price (e.g. in second hand vehicles).

Forecast new product demand

Product Marketing

Forecast demand to ensure product and service availability to limit out of stock or over stock situations for new product introductions.

Collate product information from multiple sources for central access

Product Marketing

Combine product information from disparate sources, structuring the information centrally for internal use to improve product discoverability and supplement decision-making.

Rationalise and retire products based on performance and profitability

Product Marketing

Product rationalisation or retirement determines which products to divest or retire, and when, based on that product's impact on customer value and inter-related profitability of other products (market basket analysis).

Evaluate and optimise packaging and placement

Product Marketing

Brand and category management analysis determines optimal pricing, packaging, placement, and promotional variables of individual brands and products within brands to drive overall brand and category revenues, profitability, and market share.

Analyse credit worthiness of under-banked individuals to provide banking services

Product Marketing

Analyse credit worthiness of under-banked individuals to provide banking services. Typically this involves understanding and monitoring behavioural patterns.

Optimise product pricing to improve yield management

Product Marketing

Determine optimum prices especially for perishable items.

Streamline insurance application processes including by pre populating forms

Product Marketing

Streamline insurance application processes - examples would include pre-populating forms or automatically linking with relevant information sources (e.g. public registers etc).

bottom of page