Marketing
AI Use Cases
Classify visual information from in-store video to collect data on product placement, consumer activity for use in market research
Marketing Research Planning
Classify visual information from in-store video to collect data on product placement, consumer response and activity and other key data points for use in market research
Automate inventory management for products
Merchandising
Inventory Management - helping company calculate how many units are required where and when. This is precisely the sort of complex, data-rich, prediction-heavy closed loop where AI can potentially excel if the data tracking is accurate - so long as the unexpected does not intervene.
Customise media library catalogue images to drive user click through
Product Marketing
Based on customer's media interests and viewing history, automate the creation of the media image (e.g. from a movie) that is most likely to drive click-through to the media product - although the technique has wider uses in optimising the purchase funnel in ecommerce.
Provide valuations of second hand products eg cars
Product Marketing
Provide valuations of second hand products. Typically this will be based on market prices being applied to individual products offered for sale. Absent specific sample details prices these may be a base for negotiation rather than a fixed price (e.g. in second hand vehicles).
Rationalise and retire products based on performance and profitability
Product Marketing
Product rationalisation or retirement determines which products to divest or retire, and when, based on that product's impact on customer value and inter-related profitability of other products (market basket analysis).
Evaluate and optimise packaging and placement
Product Marketing
Brand and category management analysis determines optimal pricing, packaging, placement, and promotional variables of individual brands and products within brands to drive overall brand and category revenues, profitability, and market share.
